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This website has the following in the web site, "Ballistic Eyewear - Swiss Eye Maverick." We analyzed that the web page also stated " SL150 Ultra Mag Professional Bore Sighter Red Laser." It also stated " Specialises in finding and supplying innovative and high quality gear to support tactical firearms training. We have considerable experience as users and suppliers of live fire and simulation training equipment and we only recommend gear and products that we know have proven value. Our product lines include Site-Lite. Laser Boresighters, Swiss Eye." The header had laser bore sighter as the highest ranking search term. It was followed by shooting glasses, sentry solutions, and tuf cloth which isn't as ranked as highly as laser bore sighter. The next words they uses is tuf glide. smooth kote was also included and might not be seen by web crawlers.